FactNotFiction.Com Aims to Improve the Sexual Health of Mississippi Teens
The Women’s Foundation launched a new website and statewide advertising campaign on October 3, 2012, with the goal of lowering Mississippi’s teen pregnancy and sexually transmitted infections (STIs).
FactNotFiction.com offers teens–and their parents–medically accurate information about their sexual health. The project is paid for by the Women’s Foundation of Mississippi. The website, FactNotFiction.com, is designed with input from Mississippi teenagers and offers medically accurate information on relationships, STIs, pregnancy and making good choices for long-term sexual health. Since such a large percentage of teens in the state are dependent on cell phones for access to the Internet, the site is built to function on smartphones, as well as home computer browsers.
To build awareness, a $1.3 million dollar advertising campaign has been launched in a range of media outlets across the state–including television, radio, transit, online, mobile, and Facebook.
Why a Website and Media Campaign?
Although Mississippi law now requires schools to adopt a sex education policy, the law does not require sex education programs to be medically accurate. This is unfortunate because Mississippi has the second highest teen birth rate in the country (50.2 per 1,000 teens). Perhaps more shocking is that 69% of Mississippi 12th graders reported having had sex, according to 2011 data from the Centers for Disease Control (CDC).
The medical information located at FactNotFiction.com is provided in association with health professionals at the University of Mississippi Medical Center, the Mississippi State Department of Health, and the nonprofit Internet Sexuality Information Services, Inc.